Measuring Engagement With Google Analytics

Understanding what (and where) people are doing/clicking on your website is essential in order to ensure you’re connecting with your users and to plan your site’s evolution. There are a few tools I use regularly to do this: Hot Jar and Google Analytics....
A Sartor Family History

A Sartor Family History

I’ve started a new website dedicated to Sartor family history. In my head I know that I’m too busy to take this on. But I just have this nagging feeling that I need to do it. I know how, I have the resources. If I don’t do it, who will? So I did it....
The Lean Canvas & the CROP Model

The Lean Canvas & the CROP Model

Also called a 1-page business plan, the Lean Canvas is a concise way to organize and communicate key concepts regarding your venture. (See Running Lean and Scaling Lean by Ash Maurya) The Lean Canvas is more like an executive summary than a total business plan. Mark...
A Concept Is More Than An Idea

A Concept Is More Than An Idea

Every day we experience some kind of pain or friction. On a scale from “Meh” to “I cannot even deal with this” meltdowns, the Dread Pirate Roberts nailed it when he said “Life is pain, Highness. Anyone who says differently is selling...
The Invisible Hand of Product

The Invisible Hand of Product

Adam Smith introduced the metaphor of an invisible hand guiding economic forces when collectively, individuals shape the economy by exchanging their money for something they value more. Acting individually, they collectively contribute to what we would now call...