by heatherdevaun | Oct 21, 2021 | Business & Product, CROP
The Marketing Mix is rooted in a time when the sale of physical retail goods dominated the markets. In fact they were the markets because the Internet didn’t exist when the Marketing Mix was conceived. So that’s the paradigm it was framed in. As such, four...
by heatherdevaun | Oct 21, 2021 | Business & Product, CROP
I did not like my Chemistry class in High School. In hindsight, it should have been fun. As an adult, I think I would love it. But for me, at the time, it was too much about theory and memorizing formulas and not enough blowing stuff up. I think education has evolved...
by heatherdevaun | Oct 19, 2021 | Business & Product, CROP
The final area of focus in the CROP model is Profit…or Pivot. How I came across 5 P’s for this area is a bit of a long story involving a layover in New York, watching a random hotel TV interview, and a lot of subsequent experience so I’ll cut to the...
by heatherdevaun | Oct 19, 2021 | Place Going & Thing Doing
I sat on the banks of the Danube River and thought about my life. I remembered hearing about the Danube River and learning a song about it in my Junior High School German class and now here I was feeling the breeze off its flowing water. It was evening, and I watched...
by heatherdevaun | Oct 18, 2021 | Place Going & Thing Doing
On the side of a building in the Alhambra there’s a quote from Francisco de Icaza. It translates to “Give him alms, woman, for there is nothing in life like the pain of being blind in Granada.” Truly, Granada is spectacular. It’s one of my...
